Happy Aquarium Adds Fan & Email-Exclusive Fish

As Social Game Central has mentioned a couple times, there is a major change coming to Facebook as a games platform. The notification system (the pop-ups in the lower right) are going away. To compensate, game makers will soon have the ability to send emails directly to their players. But naturally, lots of people are wary about giving up their email address, so companies like Crowdstar are offering lots of in-game incentives to convince people.

Happy Aquarium is the latest example. Two exclusive fish were added to the shop earlier tonight: the Cowfish and the Banggai Cardinal. The Cowfish is only available to players that become fans of Happy Aquarium on Facebook, and the Banggai Cardinal is only available to members to supply their email address.

Our suggestion is that users should go ahead and sign up for emails. I know you might be wary of doing so, but the fact is these are social games – it is important for the developer to be able to have a line of communication with the player.

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