Farmville Releases $40 Unwither Ring

In a pricing first for Facebook games, Zynga developer Farmville has released a special ring that, if owned, will cause your Farmville crops to never wither again. Disclaimer: our headline isn’t entirely accurate – the ring isn’t actually $40. Relieved? Don’t be. It’s more – closer to $41.

The ring is for sale for 250 FV$, which works out to just over $40. In a textbook example of very deliberate virtual item pricing, gamers can purchase 240 FV$ for $40 flat, giving them not quite enough to buy this coveted piece of jewelry. To have enough, players will need to buy a bigger chunk of virtual Farmville dollars, ensuring they have plenty left over for other items.

Price aside, the ring itself is extremely powerful and its value should be apparent to all Farmville players. It is the equivilant of a “God Mode” or invincibility cheat in a more traditional game. Farmville has never been “difficult” per se, but this Unwither Ring makes it essentially impossible to lose.

In an interesting Valentine’s Day twist, players can’t actually purchase the ring for themselves. Instead, it is only available to gift to other players, and only until the 14th. Have a significant other that loves Farmville? Something tells me this item was created with just you in mind…



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    • jen milz
    • February 13th, 2010

    while that is astronomical its not a first, maybe for zynga but not all apps. superpoke pets another facebook app regualrly charges $50 for “masterpiece” art.

    • Franceska
    • February 16th, 2010

    it’s a very good game