Click to Harvest!

It looks like social game powerhouse Zynga has another mega-hit Facebook game on its hands: treasure hunting title Treasure Isle. You might be saying to yourself “Yeah yeah… Zynga does so much cross-promotion that all their games launch big.” While that is certainly true, Treasure Isle is now the fifth most popular game on all of Facebook. And it has only beed around for two weeks.

Let’s look at the hard numbers, courtesy of AppData:

- Treasure Isle launched on April 1st, 15 days ago.
- The game now has 13,362,000 Monthly Active Users, or individuals who have played at least once this month.
- The game has 5,951,000 Daily Active Users, or indivuduals who have played in the last 24 hours.

When sorted by daily players, Treasure Isle is now the fifth-largest Facebook title, behind Farmville, Cafe World, Mafia Wars, and Zynga Poker (all Zynga games incidentally, but that is a post for another day). The gap between Treasure Isle and third place is under 200,000 players, meaning the game will almost certainly move up two more spots in tomorrow’s rankings.

A comparison of Monthly Active Users is a little unfair, since TI hasn’t even been out a full month. But even so, with over 13,000,000 people having tried the game out, that already puts the game in 13th place.

Basically, there are big social game launches, and then there is Treasure Isle.

There is a troubling statistic regarding social games that no one likes to talk about much: Farmville, with its 30 million daily & 80 million monthly players, is very much an anomaly. Farmville is not just the biggest Facebook game. It is nearly four times the size of its closest competitor.

So far, no game besides Farmville (which is closing in on being one year old) has managed to break through the 9-10 million daily player ceiling. Right now, Treasure Isle is adding 500,000 daily players every day. If this growth pattern continues, it will be Facebook’s #2 title by this time next week. We at SGC believe there is a very good chance that Treasure Isle might mature into a title that maintains 12 – 16 million daily players, broadening and balancing the top of the social game leaderboard.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.