Interview: Bubble Island’s Big Changes

Bubble Island from Wooga has nearly one million people logging in to pop some bubbles, each and every day. Who says big Facebook games have to focus on fish, farms, or pets?

We recently had the opportunity to ask Wooga Founder and CEO Jens Begemann a few questions about his hit game. Read on to find out how Bubble Island has evolved since launch, what’s next for the title, and secrets to beating your friends’ high scores…

Social Game Central: First off, for those readers that aren’t familiar with Wooga or Bubble Island, can you tell us a little about your company, and Bubble Island?

Jens Begemann: wooga (world of gaming) was founded January 2009 and is the leading European game developer for social games and the 9th biggest game developer on Facebook. We are a super-international team of about 40 people (from 12 different countries) based in Berlin.

Bubble Island is our second game and it was released in February this year. It is an classic arcade style “bubble shooter” type puzzle game where you have to connect three or more bubbles of the same color.

Before we released Bubble Island we did a very popular game called Brain Buddies which is a brain-training game. Our most recent game is called Monster World and we released it on Facebook just a couple of weeks ago.

SGC: Bubble Island is Wooga’s biggest title. Why do you think it has turned into such a hit?

JB: There are a few things that have proven to be very successful with Bubble Island:

* Emotional attachment is very important for social games. There are so many of them out there (and all free to play/try) that you have to stand out. We decided to do this by adding a prominent character to the game – the raccoon. He will follow you throughout the game, explore the world map, load your “bubble shooter” with new bubbles and gives you instant feedback when you are playing.

If you make a nice shot a explode a lot of bubbles he will jump with happiness, if the bubbles start getting closer to the ground he starts sweating and looks nervous and many more great animations.

* Playing with friends is always more fun than playing alone! In Bubble Island you and your friends work together: The more your friends play the more benefits you will get (like more lives)

* We are also very proud of the simplicity and quality of the game. The graphics and animations together with the easy-to-understand interface make Bubble Island a game that truly anyone will understand in a matter of seconds.

SGC: Bubble aiming & popping games have been around for a long time, and Bubble Island isn’t even the only one on Facebook! What sets Bubble Island apart from other similar games, and makes it unique?

JB: * Unlike most other games with a similar concept we have a large number of pre-defined levels. This means that you can go back and re-play a level many times to try and find the best/quickest way to finish it and set a new high score.

* There is also a clear progression in the game – giving it almost an “adventure game” feel where you unlock new areas and travel across the island.

SGC: How has Bubble Island changed or evolved since it was first released?

JB: We added many key features since the launch in February. E.g. this first version did not even include the raccoon as our main character.

But the biggest change is yet to be released. Let’s just say we have a new game mode coming in a few weeks that will will make all of our old (and new) players VERY happy…

SGC: Bubble Island starts off very friendly, but the final few levels are very challenging! Do you have any tips for Bubble Island players that might be stuck on a tough level?

JB: First tip is to become a fan of the game. Via our fan page we give regular tips and release “Bubble Island TV” videos (in 5 languages!) to give players tips and help. There is also a multi-language wiki at where our community (+10 million players!) share tips, strategy and walk-through videos:

SGC: Once players have cleared all the stages, one popular activity is to compete with their friends for high scores. What tips do you have for players trying to boost their score on a particular level?

JB: Go for the boosters! Try and bounce as many shots as possible, line up big drops/explosions and play as fast as you can.

SGC: I’m sure Bubble Island addicts would love a sneak peak at any upcoming changes or additions to the game. Can you tell us anything about the future of Bubble Island that fans can look forward to?

JB: We have been working for months on a new game mode that I am sure our players will love. It is almost ready and we hope to release it in a couple of weeks…

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    • favio
    • June 5th, 2010

    hola el juego esta barbaro pero no se porque no puedo avanzar estoy en la montaña gano la etapa y no me deja avanzar gracias

    • manon
    • June 5th, 2010

    i like it’s verry funny game i pass long hour whit this game

    • rousselleclaudine
    • June 6th, 2010

    je trouve sur facebook cela deviens des jeux d argent

    • ines
    • June 8th, 2010

    no puedo jungar. Por qué? me dice que tengo que comprar monedas, porqué, npo es un juego gratis? Gracias!

    • Carlos
    • June 9th, 2010

    i can play the game i played it for the first time and now its givin me a proble its not loadin the game it just gives me the front page where the show all the boards

  2. estoy en la ultima etapa y no la puedo pasar cual es es truco

    • ricardo
    • June 11th, 2010

    por que no me carga el juego y se me queda en el 56% y no pudo seguir jugando que puedo hacer

    • dilschneider
    • June 16th, 2010

    veuillez debloquer le jeu bubble island svp

    • Francesco
    • June 17th, 2010

    Finalmente sono arrivato alla fine,ho conquistato la corona!!!!

  3. Why don’t to play game ?


  5. teresa :


    • Laura
    • June 22nd, 2010

    I love this game…i try to play it everytime i get on facebook…

  7. porq coño no abanso expliquen eso

    • laura
    • June 27th, 2010

    hola esta bueno el juego .pero no se ahora no puedo entrar para jugar.

    • angel
    • June 30th, 2010

    veo que todos se quejan bueno por mi parte va otra queja no me deja jugar estaba muy bonito hasta que paso esto se queda en blanco a la hora k entro a jugar .

    • viviana
    • July 26th, 2010

    desde hace mas de dos semanas que no puedo jugar poque no me aparecen las pelotitas en la pantalla , solo el muñeco y tampoco pelotitas para disparar que puedo hacer me encanta el juego

    • mariana
    • July 29th, 2010

    porque no puedo entrar al juego,y no me deja apretar el boton para las monedas extras………este juego me esta cansando

    • giusy genuardi
    • August 3rd, 2010

    buongiorno perche mio gioco non va cerca di rimettere grazie

    • ana alicia
    • August 9th, 2010

    ¿por que no se me habren las banderas en el volcán,estoy trabada ahí?

    • Dee
    • August 12th, 2010

    I have really enjoyed playing Bubble Island, however I have been stuck on level 10 stage 3 for some time now, and I have watched the cheat videos but still can not get it.
    I did get it once but I do not know how, I have then paid to skip using my flags.
    I think that level need to be adjusted just a little to make it a little easier to get through.
    Other then that level (which make me stressed more then relaxed) I really enjoy playing.

    Looking forward to the version you are working on.

  8. bonjour

    POURQUOI BUBBLE ISLAND, ne totalise pas tous les points ???

    mon score général est de plus de 405000 points: INSCRIPTION AU SCORE

    VOUS AVEZ INDIQUE QUE J AI DEPASSE UN AMI! mon score est reste inchangé!!



    • carol greenhow
    • August 27th, 2010

    I would like to know how to pass level 4 on mountain 9 on bubble island. I have succeeded and been told “excellent” many times but the bubbles do not drop. I am getting to the point where I don’t want to play anymore because it is so frustrating. Is this a buck?

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