Zynga to Blow Up an Armored Truck


Zynga’s marketing and promotions department is becoming more and more fond of big stunts, it seems. First the company announces that it is giving away over $100,000 worth of Island Cash to one lucky Treasure Isle player, and now the company has announced that it is going to blow up an armored truck, to promote Mafia Wars: Las Vegas. Yes, a real armored truck.

Details can be found on Zynga’s official Mafia Wars blog. Basically, once 10 million Mafia Wars players have visited Las Vegas, Zynga is going to take a 9000 pound truck and drive it out to the Nevada desert, fill it with dynamite, and then blow it sky high.

Mafiawars.com currently has a counter showing how many players have visited Vegas. As of this moment it is at 3,000,000 even. Once it hits the big 10 million mark… kaboom!

Zynga also announced that one Mafia Wars: Las Vegas player is going to be chosen at random to win a $25,000 prize, and that every week 10 players who have visited Vegas will win custom Mafia Wars iPads.

The armored truck explosion is a neat stunt to be sure, but we can’t help but think if Zynga skipped the pyrotechnics, they could be giving away two $25,000 prizes, instead of one. We knew Zynga was making loads of cash, but who knew they had enough money to literally burn?

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