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Social Game Central learned today that Crowdstar’s next major social game is entitled It Girl. The game is a significant departure from the cute, cartoony style of previous Crowdstar games. Players instead play as a sophisticated city girl (the game begins in New York City), who wants nothing more than to keep up with the latest fashion trends, and be invited to the hottest parties.

Thanks to some good old fashioned sleuthing, we were able to discover that the game is already online and playable, although Crowdstar is not yet linking to it, or publicizing it in any way. Right now it only has 36 Facebook fans! Players can check the game out for themselves right here.

Crowdstar describes the purpose of It Girl thusly:

“The purpose of the game is to become the It Girl, the most stylish person at cool events around the world, surrounded by the biggest clique! Visit stores to search racks for fashionable outfits, attend events and Show Off against rivals for the It Girl title. “

Based on our play time with the game, we would call that description accurate. Players can shop in a variety of different stores for new clothing and accessories. Different clothing is appropriate for different types of parties (you wouldn’t wear an evening dress to a beach party), and also have a rarity, and a “hotness” level. One nice touch is that players have to browse the racks of the various stores to uncover what clothing is for sale.

After picking out the perfect (or required) outfit, players can then attend parties, and “Show Off” against other party girls. In a neat twist, the party attendees are actual It Girl players, wearing the clothing they wore when they attended that party. If your outfit is “hotter” than theirs, you gain confidence points. Otherwise, you lose them.

As a (straight) man in his 20s, It Girl is not meant for this editor’s demographic. But still, we give props to Crowdstar for creating something innovative and fresh in the increasingly stale social gaming space. It Girl’s extremely trivial & vapid theme does give us pause, however.

We’ll have more on this game as Crowdstar continues testing it in the coming weeks.

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