My Town developer Broken Bulb added a couple of new items on Monday, right on schedule. Players can now purchase a Townhouse, and a Nuclear Power Plant. Does anyone else automatically think of Homer Simpson whenever they read those three words, or is it just us?
Broken Bulb also had some bad news, however. The company has announced that it is going to begin retiring certain My Town decorations. Players only have today and tomorrow to purchase the Space Needle, United Nations Building, Stonehenge, and Kong Tower. After Wednesday, they will be removed from the store.
Although virtually every social game developer does it, we’ve never been big fans of limited time or limited quantity offers here at SGC. In the real world, retailers have real reasons to put objects on sale, or only sell things for a few weeks. They have a finite amount of shelf space – every object needs to be physically displayed, physically stored in a wearhouse, etc. But social games have unlimited shelf space. All item scarcity is artificial – it is only there to make the virtual good seem more attractive and desirable.
Broken Bulb was one of the last to not follow this practice, prior to now.